Journal of Contextual Behavioral Science (JCBS)
Volume 23, January 2022, Pages 48-52
Authors
Maureen K.Flynn, Emmie R. Hebert
Abstract
There is limited data demonstrating that linking values to a behavior increases engagement in that behavior. Hebert et al. (2021) found that linking steps in contamination-related behavioral approach tasks (BATs) increased approach behaviors. The aim of the current study was to replicate this finding. Undergraduate students (n = 171) were randomly assigned to one of three conditions: values plus tickets, tickets-only, and control. Participants completed questionnaires and a baseline set of BATs. Then participants completed a task associated with their condition prior to completing the set of BATs a second time. Results showed that when compared to baseline BATs), participants engaged in more approach behaviors when the steps were associated with a value compared to an arbitrary reward (i.e., earning tickets) or no reward. The following variables did not moderate the relationship between condition and the difference between baseline and post-intervention approach behaviors: unwillingness to have thoughts related to contamination, and impaired valued action in the presence of thoughts related to contamination. These findings mirror those of Hebert et al. (2021), providing additional support for the potential impact of values interventions on behavior.