In a way, life is like a cycling race. We are all pedaling and we wear shirts with words written on them. In French we have a way of speaking («Vous roulez pour qui ?) that translates litterally into "for whom do you travel ?" The idea is the same as the one Bob Dylan expresses in the song "You've got to serve somebody". We sometimes believe it's possible to have blank shirts without anything written on them or we can "not know" for what we pedal but in this case it happens that we nevertheless have something written on our shirt, namely "NOTHING" or "I DON'T KNOW". And how does that feel to travel for that master?
Now imagine there is a shop with piles of shirts wearing all kinds of words written on them. Like ELEGANCE, GENEROSITY, LOYALTY, HEALTH, LOVE, CARING, HONESTY, and so on. And you can choose, for free, any one of them. Which one would you choose?
And look what happens (at least to me). There comes this voice (you've probably heard it before) that says : "Waah, ELEGANCE, are you kidding? Have you looked at yourself in a mirror? That one for sure is not for you." Or something like "How come you want to take CARING? With that crappy introverted personality of yours? Or like "XYZ, are you crazy? You really don't have the temperament to do that!"
Can you have all these thoughts AND take the shirt you find «way cool», the one showing the quality you choose to «make important» in your life (thanks to Hank Robb for those wordings)? Then, find a goal, preferably a small one, an action that would lead your life a tiny little bit in the direction of that value, and DO it! Of course the voice will come with you, all along the way. See if you can welcome it without trying to have it shut up but without obeying it.